Alpen:

Your One-Stop Sports Store in the Heart of Shinjuku

ユニカビル, 3 Chome-23-7 Shinjuku, Shinjuku City, Tokyo 160-0022

May 9, 2025

Located just steps from Shinjuku Station, Alpen Tokyo is a multi-level sports megastore that goes way beyond your average athletic shop. Whether you're training for a marathon, prepping for a hike, shopping for golf gear, or just want a Tokyo-exclusive souvenir, this store delivers. With its clean layout and broad selection Alpen Tokyo is a must-visit for both serious athletes and casual shoppers.

Here are our favorite sections — with insider tips on what to look for while you're there.

Alpen’s running section is serious. Located on one of the lower floors, the running shoe wall spans multiple brands including Nike, On, New Balance, and HOKA, catering to everything from casual jogs to marathon prep. But what really makes this area special is the indoor test track — a short, cushioned running track that runs through the shoe section. 

The Nike section has more than just your typical tees — look for Tokyo-exclusive Nike shirts, often featuring Japanese text, map-inspired graphics, or seasonal colorways. These make great souvenirs for travelers or expats looking for something stylish and sporty to bring home.

Soccer Jerseys: Japan National Team & International Kits

Soccer fans, you’ll be impressed. Alpen Tokyo offers a full wall of Japan national team jerseys, including the latest designs and smaller goods like towels or folders. You'll also find a rotating selection of international club jerseys, with current season kits from teams like FC Barcelona, Bayern Munich, Liverpool, and more. If you go towards the end of the season you’ll usually find many of the items discounted as well.

Hiking Gear: From Urban Trails to Mountain Adventures

Planning a hike in Japan or just want quality outdoor gear? The hiking section at Alpen Tokyo is one of the most complete in the city. From lightweight trail runners to technical boots, this floor covers all your footwear needs. They also stock a wide range of backpacks, trekking poles, performance clothing, and weather-proof outerwear.

Featured brands include The North Face, Columbia, Montbell, and Patagonia, with both men’s and women’s options.

Golf Clothing: Adidas Golf, Beams Golf, and More

Golf is hugely popular in Japan, and Alpen Tokyo does not disappoint. The golf apparel section includes fashionable and functional pieces from top brands like Adidas Golf, Puma, Callaway, and local favorite Beams Golf, known for its stylish and often quirky Japan-only designs.

Expect to find moisture-wicking polos, tailored trousers, sleek outerwear, and accessories like gloves and visors. It's a mix of performance and fashion that works both on and off the course.

The Golf Floor: Pokémon Head Covers, Women’s Clubs & More

The entire golf floor is a destination in itself. One corner is filled with adorable and collectible Pokémon head covers — a uniquely Japanese twist that you won’t find in Western stores. Nearby, there’s a thoughtfully stocked women’s section with club sets, bags, and a dedicated practice area. 

But the real highlight is the equipment. The store stocks new and used gear, including irons, drivers, putters, and full club sets — all meticulously organized and labeled. It’s a fantastic place to upgrade on a budget, especially if you’re looking to experiment with a different setup or travel light.

In the accessories section, you’ll find premium gloves, golf bags, practice equipment, and golf balls that range from serious performance to novelty designs. 

Whether you're outfitting for a marathon, hiking through Japan’s national parks, gearing up for the golf course, or just want a stylish Tokyo Nike shirt, Alpen Tokyo has something for everyone. There’s also goods for other sports like volleyball, baseball, swimming, and an entire floor dedicated to camp goods, so there’s certainly something for everyone to enjoy. It's not just a store — it’s a sporting goods experience curated for locals and visitors alike.

Don’t forget to check the tax-free register on the first floor if you’re visiting from abroad — and plan on spending a good amount of time here. Trust us, you'll need it.