Knick-knacks, or zakka in Japanese, is a category that Japan does so well. At Beams Japan, the ground floor showcases a charming array of knick-knacks, like tea cups you’d find at sushi restaurants, Beams exclusive ramen spoons, and food shaped chopstick holders. Visitors can also join the gacha craze with Beams' exclusive gacha machines.

Adding to its unique offerings, the ground floor features displays highlighting different prefectures and their specialty goods, such as apple juice from Nagano. This provides an opportunity to explore and purchase regional products, allowing visitors to experience the diversity of Japan's prefectures without leaving Tokyo.

For those seeking a more comprehensive look into Japanese brands, art, and goods beyond the cute knick-knacks, it’s worth it to explore all the floors. A favorite amongst locals, the fashion floors feature notable Japanese brands like Needles, evisen skateboard, and nanamica.